first
page opinion
Advertisement in internet
The advertisement in Internet is an important factor
of progress, because it is the one that has offered the necessary
capitals to on line enterprises or enterprises that activate
in internet, in order to have the opportunity to develop various
useful services for the users of internet. Free or with low cost.
A characteristic example is the over 60 free services that google
offers for years. Services and the same time unlimited space
for advertisement, something that has made google one of the
most profitable business of Internet.
In other countries, with pioneer the USA, the advertisement in
Internet has started to be a very important part of the companies’ advertising
account. Here in Greece we have left behind.
Most of the enterprises do not have a clue of the potential
of promotion that is given by Internet.
Personally, I believe that the advertising companies are responsible
for this. Most of them have not understand what is going on
and in what a cosmogony we have to face, with a result not
to be
able to give advises to their customers about the right promotion
in internet.
From the other hand, we have the traditional advertising media,
which feel the strong competition and the changes that are
coming. But being weak to become
better or more competitive, the only thing they do is to disparage Internet.
But Internet is a reality and a factor of progress and its huge development
cannot be curbed, even if some people want it very much.
Internet, under certain circumstances, may become the peak
of promotion for any kind of business and with low cost,
compared to other media.
This makes it ideal for the small-medium sized enterprises of the small Greek
market, which do not have the necessary capitals for expensive advertising
campaigns. A well constructed web site, which is also funded by various programs
of the
Hellenic Organization of Small Medium Sized Enterprises and Handicrafts S.A.,
up to 40% of its cost, must be the first concern of every Greek small medium
sized enterprise.
We have also to add that although the slow dissemination of internet to Greeks,
the last few years there are many examples of Greek enterprises with successful
promotion through internet.
12/2005
We
support the idea of the internet being free for everyone
and at high speed. The cost can thus be covered by the
countries and companies active within its trading sector. |
